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Sunday, March 23, 2014

In the Business of Minding My Own Business

For those of you that do not know, I just got back from New York  earlier this week. I was traveling for work and it was worth it. Two week prior I was in Nashville so I ended up making my NY stay shorter than planned.
I will be going back sooner than I thought to continue what I had left in NY. ;)

So Saturday night, we met up with John Swan (a buddy and his friends) after his comedy show. I didn't know exactly where we were headed but was ready to go with the flow and really down for anything.
About 5 minutes into walking, I saw an add reminding me of my dear friend Franz. I had to stop to take a photo for him.

Displaying IMAG3008-1-1.jpg
  Without mentioning I was going to stop, I took a step to the right  and was hidden by the wall of the building. The guys I was with were confused and worried as I suddenly vanished  not knowing that particular part of the building  had a wall that came out further than the rest. Though they were moving forward, it was important to me to take a few moments to appreciate this window. After quietly taking it all in, I jumped back on track with the group as I text Franz the picture.

I was strolling along side one of Mr. Swans friends who had asked why I stopped to take a photo.  The question led us into a conversation about creative advertisements and displays. Right on topic and conveniently, we walked past American Apparel and this was the window looked like....

American Apparel Ads Now With More Bush

The group that I was with was shocked and everyone was verbal when passing this add.  As a guy turned to me and asked... Does this add offend you!?*silence* Hmmm, let me  think..... um no, not at all.  -confused on why it would-

American apparel is known for their provocative advertisements. This is nothing new. Remember the article on Buzzfeed with the 28 raciest American Apparel Ads? Everyone is always up in arms about advertising standards with this brand. Yes, I get it, some think it is just plain inappropriate while others think it disrespectful  and in bad as taste.

I can go left and right with this. Some advertisements I have seen have left a slight sting as others leave a form of empowerment. American Apparel brings us real women, brings us natural women in all sizes and shapes. I suppose that is why I was not surprised to see this window.
American Apparel knows how to advertise. Give it another day before you make your final decision of hating these particular adds and this window display.
Of course American Apparel would not put this out there without scrutinizing every angle. You know they put this under a microscope and dissects it to have the right answer.

It was said that American Apparel did this window display to invite people passing by to explore the idea of what is "sexy" and consider their comfort with the natural female form.
 That sounds the same as the ads trying to avoid many of the photoshopped and airbrush standards of the industry doesn't it?

I once heard any advertisement is good advertisement. I do believe this. American Apparel definitely got the public talking didn't they.